Apple is holding a big event where it is launching new products, including the AirPod 3, just before Christmas. At the same time, Apple shares are down slightly. The stock has dropped by $0.78, which is a decrease of -0.34%, now trading at $237. We are witnessing the common “sell the news” pattern. The stock is dropping even with new product announcements. This short-term decline often happens when traders who bought shares expecting a rise are now cashing in their profits. For us, this may be a chance to buy shares for the next quarter. Looking ahead to 2025, this trend is familiar. In the fourth quarter of 2024, the stock rose over 12% from the September product launch to the January earnings report. The new product cycle and the high demand for the AirPod 3 could lead to a similar rise. We should see the current price drop as a temporary pause before the next increase. The next step is to consider call options that expire after the holiday sales figures are released, which will be in late January or February 2026. This strategy helps us take advantage of the full impact of the holiday shopping season. Wall Street expects a record $130 billion in revenue for the upcoming quarter, making a bullish options strategy a good way to capitalize on this. Right now, implied volatility is high due to the event, which makes buying options more expensive. A different approach is to sell out-of-the-money puts, like those with a $225 strike price that expire in October or November 2025. This lets us earn a high premium, and if the stock drops to that price, we could buy shares at a favorable long-term rate. This optimistic view is supported by recent data from the Commerce Department, which showed consumer spending grew by 0.5% in August 2025. This indicates strong consumer demand as we approach the important holiday season. The combination of new products and eager consumers strengthens the case for buying stocks in the coming weeks.

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