Companies disclose financial information every few months to update the public on their economic status and activities.

    by VT Markets
    /
    Jan 16, 2026
    Earnings season is when companies reveal their financial performance, including revenues, expenses, and profits. This transparency helps investors understand how well each company is doing. When companies release earnings reports, it can affect their stock prices. Good results or increased expectations often lead to rising stock prices, as seen with Micron, which exceeded analysts’ predictions and saw its stock grow. On the other hand, disappointing reports can cause prices to drop, highlighting the need for strategies to handle such changes.

    Bigger Economic Picture

    Earnings season also highlights larger economic or industry trends. If many retail companies struggle, it might signal a slowing economy. Conversely, strong earnings from various companies could show a healthy market. This season gives a broader view of economic conditions. Even though earnings season can be hectic, understanding its importance is vital. It provides updated financial information, affects stock prices, and reveals trends in the market and economy. Tools and research, like those from Zacks Investment Research, help investors make smart choices during this time. As the fourth-quarter 2025 earnings season kicks off, we are starting to see how companies performed after the holiday season. Reports being released in January 2026 offer crucial insights into revenues, profits, and future expectations. This period is excellent for trading based on the volatility from these financial updates.

    Volatility and Trading Opportunities

    For traders dealing in derivatives, the key factor is the rise in implied volatility before a company’s announcement. This week, options premiums for major tech companies have surged by about 35%, as traders anticipate significant price fluctuations. This creates chances to employ strategies like straddles or strangles on stocks expected to move a lot, no matter the direction. Last year in 2025, we saw enormous impacts on share prices, especially when companies like Micron exceeded earnings expectations. Traders are now buying call options on other semiconductor companies, hoping for a positive effect from ongoing AI infrastructure investments. Notably, open interest in call options for the SMH semiconductor ETF increased by 8% in just the last five trading days. This earnings season also helps us assess the overall consumer health. Initial data from the National Retail Federation showed holiday sales growth of only 2.8%, slightly below expectations. As a result, many traders are purchasing put options on consumer discretionary stocks to protect against weak forecasts for 2026. We are also carefully watching reports from major banks, which reflect broader economic trends. Recently, several large banks raised their provisions for credit losses by about 12% compared to the previous quarter, indicating caution about the economy. This has caused traders to look at VIX futures, with February 2026 contracts rising to hedge against market uncertainty. To manage the risks from price changes after earnings, it is crucial to use defined-risk strategies. Instead of just buying calls or puts, more traders are utilizing vertical spreads to limit potential losses from a volatility drop. This approach can help preserve capital if a stock does not move as much as the options market predicted. Create your live VT Markets account and start trading now.

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