Swiss Franc strengthens as tariff concerns from Trump keep USD/CHF near 0.7950

    by VT Markets
    /
    Jan 20, 2026
    The USD/CHF pair has been declining for three days and is currently at about 0.7960 during early European trading on Tuesday. The Swiss Franc is strengthening against the US Dollar due to safe-haven demand sparked by tariff threats from US President Donald Trump. Trump announced a 10% tariff on goods from several European nations, starting on February 1. This tariff could increase to 25% by June 1 if issues remain unresolved, leading to a trend of “Sell America” and putting pressure on the US Dollar.

    Swiss Economic Focus

    Traders are paying attention to the Swiss Producer and Import Prices for December and a speech from the Swiss National Bank’s Chairman. Geopolitical tensions or economic uncertainty could further boost the Swiss Franc, which is considered a safe haven. Several factors influence the Swiss Franc, such as the country’s economic health and the Swiss National Bank’s policies. The Franc was pegged to the Euro from 2011 to 2015, leading to instability when the peg was removed, causing the Franc to rise 20% in value. The Swiss Franc is viewed as a safe refuge during market turmoil due to Switzerland’s stable economy, strong exports, large central bank reserves, and political neutrality. Decisions by the Swiss National Bank on interest rates can significantly affect the Franc’s value, as higher rates attract investors. Economic data from Switzerland also plays a critical role in shaping the Franc’s valuation. Additionally, monetary policy in the Eurozone has a considerable impact on the CHF, given the close relationship between Switzerland and the Eurozone.

    Market Memories

    We remember how last year’s tariff threats by the US against major European nations pushed the USD/CHF pair below 0.8000, increasing demand for the Franc as a safe haven. The sentiment of “Sell America” from 2025 has left a lasting mark on currency markets. While some tensions have eased, the uncertainty still looms large today. The introduction of the 10% tariffs in February 2025 has affected recent data, with the Eurozone manufacturing PMI dropping to 49.8 in the last quarter. This slowdown, along with the strength of the Franc, has strained Swiss exporters, whose year-over-year growth dipped to just 0.5% in Q4 2025. The Swiss National Bank has maintained a cautious stance, indicating it will intervene to prevent excessive appreciation of the currency. Given the ongoing risk of renewed trade conflicts, using options to manage potential declines in USD/CHF appears prudent. Implied volatility on three-month options has risen to 8.5%, indicating market anxiety since the tariff announcements in 2025. Buying puts on USD/CHF could serve as a cost-effective hedge against another influx of safe-haven demand for the Franc. For those who believe political tensions have lessened, it might be sensible to consider positioning for a gradual recovery in USD/CHF. The Swiss National Bank’s statements against Franc strength, combined with a robust US job market that gained over 180,000 jobs last month, suggest a stable foundation is forming. Using forward contracts to secure a long USD/CHF position around the current 0.8100 level could be a strategic move for a medium-term rebound. Create your live VT Markets account and start trading now.

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