Swiss Franc becomes more attractive than Euro amid currency devaluation fears

    by VT Markets
    /
    Jan 28, 2026

    Forex Market Movements

    The Swiss Franc (CHF) is becoming stronger against the Euro. This has caught the eye of many who are wondering how the Swiss National Bank (SNB) will react. Concerns about currency devaluation, fueled by decreasing confidence in US policies, are making the CHF look more attractive as a safe asset. Currently, the CHF is the strongest major currency. This puts pressure on the SNB since Switzerland is struggling to meet its inflation goals. Analysts are watching closely for any interventions by the SNB in response to the rising franc. In the forex market, the Euro and Pound are experiencing various changes due to the US Dollar’s rebound ahead of key policy announcements. Gold continues to be a popular safe investment, approaching $5,300 per ounce as traders watch for developments from the Federal Reserve. Bitcoin Cash (BCH) is showing signs of potential recovery, trading around $600 as more traders take an interest. The Bank of Canada is expected to keep its rate steady at 2.25%, an announcement that will come with their Monetary Policy Report. Several brokers and companies, especially in technology like Tesla and Apple, will play significant roles in guiding market trends. Every investment decision should involve careful research due to the risks involved.

    Swiss National Bank Policy Challenges

    The Swiss franc is currently the top major currency, driven by safe-haven investments. Ongoing demand for the franc comes amid uncertainty over US Federal Reserve policies and debates over the debt ceiling, raising fears about currency devaluation. As a result, the EUR/CHF pair has dropped to around 0.9400, a critical support level not seen since the second half of 2024. This strengthened franc presents a challenge for the Swiss National Bank. The latest inflation rate for December 2025 stands at only 0.9%, which is far below the SNB’s 2% goal. A stronger franc exacerbates these disinflationary issues by making imports cheaper and exports less competitive. For derivative traders, this situation creates a classic dilemma between downward pressure and the risk of intervention. While betting against EUR/CHF futures has been profitable, maintaining these positions is becoming riskier as the pair declines. A sudden policy change from the SNB to weaken the franc could lead to a sharp reversal. We suggest that buying long-dated EUR/CHF call options is a wise move for the upcoming weeks. This strategy allows traders to prepare for a potential SNB intervention while keeping losses manageable. Reflecting on the market shock when the SNB dropped its peg in 2015, we know that such policy changes can trigger significant volatility, which can benefit those holding long options. Create your live VT Markets account and start trading now.

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