Coca-Cola’s Q2 2025 earnings exceeded expectations, but weak demand questions the viability of $69 support.

    by VT Markets
    /
    Jul 22, 2025
    Coca-Cola has shared its financial results for Q2 2025, showing a positive earnings per share (EPS). The EPS reached $0.87, beating expectations of $0.83, and marking a 4% increase from last year. Revenue hit $12.5 billion, in line with forecasts, with a slight growth of 1%. The rise in EPS is mainly due to a 190 basis point increase in adjusted operating margins, now at 34.7%. This improvement comes from effective cost control, delayed marketing expenses, lower input costs, and smart pricing strategies, rather than an increase in sales volume. However, demand has weakened, as seen by a 1% drop in global unit case volume along with declines in various products and regions. Even so, Coca-Cola achieved a currency-neutral EPS growth of 9%, despite a 5% decrease in EPS caused by currency fluctuations. In financial terms, free cash flow was negative at –$2.1 billion due to a large payment for fairlife. Excluding this payment, adjusted free cash flow was a solid +$3.9 billion. Coca-Cola expects a 3% EPS growth for the year, indicating confidence in managing margins. Technically, Coca-Cola’s stock is consolidating around a support level of $69. Its movement within an asymmetrical triangle could lead to either a breakout or a breakdown based on market changes. While the positive EPS suggests strong cost management, it does not indicate strong overall health. The 1% decline in global unit case volume is a serious warning that consumer demand is slowing. This disconnect between strong margins and weak sales creates uncertainty, making it risky to take a definite position. The stock’s current pattern suggests a significant price move is on the horizon, but the direction remains uncertain. Recent data reveals that the University of Michigan Consumer Sentiment Index has fallen to 69.1, hinting at decreasing consumer spending, which could lead to a breakdown. Therefore, buying long straddles could be a smart way to take advantage of potential volatility. For investors holding the stock and confident in the company’s ability to weather downturns, selling covered calls may be a wise strategy. Historically, the stock often trades within a range after mixed earnings reports, allowing for some income from premiums. This strategy aligns with the company’s modest but assured projection of 3% EPS growth. On the other hand, the drop in demand is the most critical forward-looking sign, as pricing power can only go so far. The U.S. Dollar Index (DXY) remaining above 105 will likely continue to exert currency pressure that has impacted current EPS. A bear put spread could provide a defined-risk way to prepare for a fall below the $69 support level if the concerning volume trend spooks the market.

    here to set up a live account on VT Markets now

    see more

    Back To Top
    Chatbots