The Swiss franc remains strong against the dollar amid ongoing global trade uncertainties.

    by VT Markets
    /
    Jul 14, 2025
    USD/CHF is currently under pressure, trading at around 0.7970. The Swiss Franc is gaining strength due to safe-haven demand amidst global trade tensions. There is an upcoming report on Swiss Producer and Import Prices for June, which could influence the currency’s movement. The Swiss Franc is also supported by decreased expectations for more monetary easing from the Swiss National Bank (SNB), as inflation risks are increasing. The SNB is expected to keep its interest rate at 0% in September and may maintain this rate until 2026.

    US Dollar Challenges

    The US Dollar is facing challenges due to ongoing global trade tensions. Recently, President Trump announced a 30% tariff on imports from the EU and Mexico starting in August. In response, the European Union has postponed retaliatory measures against US tariffs, hoping for a negotiated settlement. If the US Dollar regains strength amid renewed concerns about Federal Reserve policies, USD/CHF could rise. The Swiss Franc benefits from Switzerland’s stable economy and political neutrality, making it a safe choice during uncertain times. The Swiss National Bank influences the Swiss Franc with interest rate changes. Higher rates usually strengthen the Swiss Franc. Economic data from Switzerland and the Eurozone are important in determining the Franc’s value. Currently, USD/CHF is steadily declining, sitting around 0.7970. This level is lower than many anticipated months ago, mainly due to increased demand for the Swiss Franc as global tensions over tariffs increase market anxiety. The recent trade policies from the White House, particularly the 30% levy on EU and Mexican imports, have dampened risk appetite. So far, there’s been a muted response from Brussels, as officials delay countermeasures in hopes of reaching a resolution through dialogue.

    Swiss Franc Stability

    The Swiss Franc is also supported by lower expectations for further cuts from the central bank. Rising inflation risks have led many traders to believe that the current 0% rate will remain in place for a long time, possibly until 2026. This suggests no major changes from the SNB soon, allowing the Franc to gain additional support from policy stability and safe-haven flows. Meanwhile, the US Dollar continues to face obstacles. The broader dollar index highlights these challenges, and the added geopolitical uncertainty increases pressure. However, if there are signs of a shift in the Fed’s stance—especially if officials adopt a more hawkish tone or US inflation remains stubborn—this could allow the Dollar to recover some losses, particularly against pairs like USD/CHF that have moved significantly in one direction. We should closely monitor these indications in the coming weeks. A key report to watch is the Swiss Producer and Import Prices for June. This report could shift market sentiment, particularly if prices are higher than expected, reinforcing the idea that inflation is a more pressing concern than deflation in Switzerland. This aligns with the consensus that rates are unlikely to change soon. On the technical side, the trajectory of USD/CHF has been shaped by both sentiment shifts and macroeconomic factors. However, it’s essential to recognize the support the Franc receives from Switzerland’s stable economy, relatively calm political scene, and solid reputation as a safe haven during market unrest. Those looking for short-term trading opportunities should not overlook movements in Eurozone and Swiss economic data, as even slight surprises can have significant effects in the current volatile environment. Moving forward, we will continue to monitor changes in positioning around the SNB’s guidance and any deviations from expected price data. The potential for sharper reversals is present, but only if the US Dollar strengthens or market sentiment shifts away from its current cautious stance. Until then, it’s crucial to see how well the Franc maintains its recent gains without additional support. Create your live VT Markets account and start trading now.

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