Walmart sees steady consumer spending, but mixed signals from competitors like Target and Lululemon raise caution

    by VT Markets
    /
    Jun 7, 2025
    Walmart’s Chief Financial Officer (CFO) recently shared that consumer spending has stayed mostly stable. While Walmart feels confident about this trend, other retailers, like Target and Lululemon, have voiced concerns about possible issues in consumer spending. Target has noticed early signs of caution among shoppers, particularly in categories like home goods and electronics, which often see decreased spending during uncertain times. Lululemon has also mentioned that buyers are being more careful, especially with discretionary purchases. These warnings have become more common during recent earnings reports. The contrast is clear. Walmart caters to a wide range of customers who prioritize essential goods, while other retailers focus on more discretionary items. This difference is important because it helps us understand which consumer behaviors may just be temporary and which could indicate a larger change in spending habits. The data suggests that low- to middle-income consumers continue to spend on basics, while spending from higher-income consumers might be slowing down. For those of us in the derivative markets, this situation comes with both opportunities and risks. If Walmart’s optimism is accurate, demand for essentials like food and cleaning products should continue smoothly. This provides some stability for sectors focused on essential goods. However, if spending patterns continue this way into summer, we might see shifts within various retail sectors. This could mean that price options for apparel, home decor, or fitness items may need adjusting. Longer-term instruments might already be reflecting a mismatch in implied volatility, especially around earnings reports. For traders dealing with short-term volatility or speculative positions, being more selective is crucial right now. Stocks heavily exposed to non-essential spending may experience bigger fluctuations, particularly if they provide weak guidance or face earnings downgrades. In contrast, companies focused on essential goods or strong discount offerings are likely to see steadier trading activity—some of which is already being factored into downside puts and calendar spreads. In terms of strategy, it might be wise to focus on changes in consumer sentiment rather than making broad retail bets. Using long gamma trades or spreads to express views on varying performances could be beneficial in the coming weeks. We’ll keep an eye on macro indicators like consumer credit usage and real wage trends for additional insights—these indicators often appear in consumer cyclical stocks before being discussed in economic policy. Ultimately, it’s less about whether people are spending at all and more about what they are choosing to prioritize. These priorities will influence price changes, especially as we approach the upcoming round of retail earnings.
    Retail Sales Data
    Fig 1: Retail sales trends in various sectors.

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