In August, US consumer confidence hit 97.4, beating the forecast of 96.2. The previous month’s figure was also adjusted up from 97.2 to 98.7.
When it comes to current business conditions, 22.0% of consumers described them as “good,” up from 20.5% in July. Meanwhile, 14.2% viewed them as “bad,” an increase from 13.6%. In the job market, 29.7% felt that jobs were “plentiful,” a slight drop from 29.9% in July, while 20.0% found jobs “hard to get,” rising from 18.9%.
Consumer Expectations and Job Market Outlook
Looking ahead six months, 19.5% expect business conditions to get better, slightly up from July’s 19.0%. On the other hand, 21.9% predict a decline, down from 22.7%. In terms of job availability, 17.9% think there will be more jobs, a slight decrease from 18.0%, while 26.8% expect fewer jobs, up from 25.1%. Expectations for income growth went down to 18.3% from 18.7%, and 12.6% expect a decrease, up from 11.8%.
Additionally, consumers reported a rise in mentions of tariffs and ongoing worries about price increases. Inflation expectations climbed, with a 12-month forecast of 6.2%, up from 5.7% in July, though still lower than April’s peak of 7.0%.
While consumer confidence exceeded expectations, the details reveal growing unease. Although views on current business conditions improved, the outlook on the job market has worsened for eight consecutive months. This mixed information suggests increased market volatility in the weeks to come.
The key point is the rise in inflation expectations to 6.2%, breaking a three-month trend of cooling. Core PCE inflation has stubbornly stayed above the Fed’s target, around 2.7% last quarter. This shift in consumer sentiment raises concerns. If inflation expectations stay high, the Federal Reserve may have to adopt a more aggressive approach than the market currently predicts.
The Impact of Inflation and Market Strategy
Worries about future jobs and income are clear warning signs for consumer spending, which has been a crucial part of the economy. This report aligns with recent data showing job openings steadily declining and falling below 8.4 million in the latest report. This indicates that shorting consumer discretionary sectors while favoring defensive staples could be a smart strategy.
Given the conflicting indicators of business optimism and personal anxiety, preparing for higher volatility seems wise. Strategies like purchasing VIX call options or index straddles could benefit from significant market moves in either direction. The experience from 2022-2023 shows how quickly sentiment can change, suggesting that the market’s recent calm may be coming to an end.
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